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Free Exam: Mass Communications Exam by Jenda

Number of Questions in Test: 30
Number of Questions in Preview: 5
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Question 1

Audience Generated Feedback is a more accurate representation of an audience.

Type: True/False
Points: 1

Question 2

Media-Oriented Feedback consists of things like letters to the editor and calling into a radio talk show.

Type: True/False
Points: 1

Question 3

What is Arbitron?

Type: Multiple choice
Points: 1
Randomize answers: No

Question 4

A rating is a survey of all the TVs and radios in use at that time that are tuned in to any or all stations.

Type: True/False
Points: 1

Question 5

A Share greater numbers than a rating.

Type: True/False
Points: 1

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