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Free Exam: Lesson 7: Targeted Marketing

Number of Questions in Test: 10
Number of Questions in Preview: 5
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Question 1

A group of similar people with the same type of product needs or wants who may potentially buy a certain good or service is called a:

Type: Multiple choice
Points: 1
Randomize answers: No

Question 2

If a business bought a list for a particular segment of the market, it would most likely use which type of advertising to utilize the list?

Type: Multiple choice
Points: 1
Randomize answers: No

Question 3

This particular type of marketnig attempts to identify, reach, and serve a particular subgroup of the entire market:

Type: Multiple choice
Points: 1
Randomize answers: No

Question 4

Discounts offered on products the customer never needs will most likely:

Type: Multiple choice
Points: 1
Randomize answers: No

Question 5

Advertising to someone who will never come to a store is money

Type: Multiple choice
Points: 1
Randomize answers: No

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