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Create engaging online surveys for real results

Fri 31st Jan 2025< Back to Blogs and Tutorials

Online surveys are one of the best tools for gathering insights from customers, employees, or students. But let's be honest: getting people to actually complete your survey can feel like an uphill battle. As a business owner or educator, you need surveys that don't just get sent out-they get filled out. The secret? Creating engaging online surveys that capture attention and drive responses.

Using tools like ClassMarker, which offers basic survey functionality alongside its powerful quiz-making features, you can create effective and engaging online surveys. Let's dive into how to make it happen.

Why is it important to make surveys engaging?

Put simply, the more engaging your survey, the higher your response rates. High-quality surveys:

  • Build trust with participants by showing you value their time and input.
  • Provide accurate and actionable data by encouraging honest and thoughtful responses.
  • Strengthen relationships by making participants feel heard and understood.

Engagement isn't just about making your survey look nice-it's about creating an experience that motivates people to share their insights.

Practical surveys tips

Here are actionable strategies to ensure your surveys grab attention and encourage participation:

1. Define a Clear Purpose

  • Know exactly what you want to achieve. For example:
    • Are you gathering customer feedback on a product?
    • Measuring employee satisfaction?
    • Assessing student understanding?
  • Clear goals help you craft focused questions that are relevant and purposeful.

2. Keep It Short and Sweet

  • People's time is precious. Limit your survey to 5-10 questions, focusing only on the most important topics.
  • Use ClassMarker's 'questions per page' feature to structure your survey efficiently and eliminate unnecessary complexity.

3. Craft Engaging Questions

  • Use simple, clear language. Avoid jargon or overly technical terms.
  • Opt for varied question types like multiple-choice, Likert scales, or open-ended questions to keep things interesting. Classmarker offers multiple choice, multiple response, short text and long text question formats to make your surveys varied and interesting.
  • For example: Instead of asking, "Do you like our product?" ask, "What features of our product do you find most valuable?"

4. Make It Visually Appealing

  • Choose a clean and professional design that reflects your brand.
  • Use white space, bold headings, and easy-to-read fonts to enhance readability.
  • ClassMarker allows you to customize the look of your surveys to match your branding with the Themes feature.

5. Personalize the Experience

  • Tailor questions based on participants' previous answers. This makes the survey feel more relevant and engaging.
  • Example: If a participant indicates they're unhappy with a product, follow up with a question asking for specific suggestions.

6. Provide Clear Instructions

Ensure participants understand how to answer questions. If you're using a rating scale, specify what each number represents (e.g., 1 = Poor, 5 = Excellent).

7. Add a timer and progress bar

Let participants see how far along they are. Incorporating a timer and progress bar into your online surveys can significantly improve the user experience. These features create a sense of structure and focus, ensuring participants stay on track and helping them complete the survey more efficiently.

8. Test Your Survey Before Launching

  • Share your survey with a small group first to ensure questions are clear and the flow is logical.
  • Use ClassMarker's preview mode to spot any issues before going live.

9. Offer Incentives

Encourage participation by offering something in return, like a discount code, entry into a prize draw, or access to exclusive content.

10. Follow Up

  • Send a polite reminder email to participants who haven't completed the survey yet.
  • Thank participants who have completed it to show appreciation and strengthen engagement.

Quizzes and surveys in one place

ClassMarker isn't just a quiz-making tool-it's also a powerful platform for creating basic surveys. You can Include non-graded questions alongside assessments to gather qualitative feedback.

Analyze survey and quiz responses with built-in reporting tools.

Ensure accessibility with features designed for all participants, regardless of their needs. Enjoy universal compatibility across devices and operating systems, browser flexibility and Section 508 Compliance.

What This Means for You

Creating engaging online surveys doesn't have to be daunting. By focusing on clarity, brevity, and personalization, you can craft surveys that people actually want to complete. And with tools like ClassMarker at your disposal, you're equipped to design surveys that not only engage but also provide the insights you need to make informed decisions.

Happy Testing

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Create online surveys and forms.

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