Free Exam: CMA Ass 1
Number of Questions in Test: 16
Number of Questions in Preview: 5
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A Marketing Audit Report is a very useful document to use as input for the Marketing planning process.
| Type: | True/False |
| Points: | 1 |
Question 2
What is the purpose of conducting a Marketing Audit?
| Type: | Multiple choice |
| Points: | 1 |
| Randomize answers: | Yes |
Question 3
Which of the following are 3 key parts of a Marketing Audit. Select three answers.
| Type: | Multiple response |
| Points: | 3 |
| Randomize answers: | Yes |
Question 4
In an internal marketing audit we can audit the 5 M's. These are:
| Type: | Multiple choice |
| Points: | 1 |
| Randomize answers: | Yes |
Question 5
The characteristics of a marketing audit are:
(you may select more than one answer)
(you may select more than one answer)
| Type: | Multiple response |
| Points: | 3 |
| Randomize answers: | Yes |