Free Exam: Marketing 5
Number of Questions in Test: 20
Number of Questions in Preview: 5
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Register nowQuestion 1
A customer-related approach to marketing involves _____________________.
| Type: | Multiple choice |
| Points: | 1 |
| Randomize answers: | Yes |
Question 2
All of the following are pricing techniques [b]EXCEPT[/b]:
| Type: | Multiple choice |
| Points: | 1 |
| Randomize answers: | Yes |
Question 3
The purpose behind packaging products is to ________________________.
I) protect the goods
II) enhance their appearance
III) provide information
IV) add to profitability
I) protect the goods
II) enhance their appearance
III) provide information
IV) add to profitability
| Type: | Multiple choice |
| Points: | 1 |
| Randomize answers: | Yes |
Question 4
A bus company allows passengers to travel at half price in off-peak times. Which pricing strategy is being used?
| Type: | Multiple choice |
| Points: | 1 |
| Randomize answers: | Yes |
Question 5
Which pricing strategy is most commonly used by retail stores?
| Type: | Multiple choice |
| Points: | 1 |
| Randomize answers: | Yes |