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Free Exam: Marketing Basics

Number of Questions in Test: 15
Number of Questions in Preview: 5
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Question 1
The single most important strategy for upholding a business and gaining new clients is to
Type: Multiple choice
Points: 1
Randomize answers: Yes
Question 2
Which concept is the best practice in retaining clients?
Type: Multiple choice
Points: 1
Randomize answers: Yes
Question 3
Practicing good communication and education to the public about your services that will encourage a potential client to [i]WANT[/i] to come to you is a key in marketing strategies.
Type: True/False
Points: 1
Question 4
Because 54% of client's seek massage services for medical reasons, the practitioner will want to be able to
Type: Multiple choice
Points: 1
Randomize answers: Yes
Question 5
The massage practitioner would like to specialize in relaxation services and stress management for the GEN Y population (ages 29-44 yo); name three areas the practitioner could market to capture more clients.
Type: Free text
Points: 1
Randomize answers: No
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